Reinaldo Lourenço has breathed fashion since 1984, earning the title "king of tailoring" from press and clients alike for his belief that individuality trumps trends and that elegance and power come from within each person's attitude to express themselves. The São Paulo designer's philosophy centers on creating clothing that goes beyond beauty to offer practicality, comfort, and sustainability, taking his creations from physical stores to the virtual universe to reduce environmental impact while contributing to the planet's well-being. Welcome to Reinaldo Lourenço's playful yet pragmatic universe, where you can access current collections and outlet pieces that embody his vision of making the world more interesting through thoughtful fashion.